What Are The Benefits of Sending A Newsletter to Your Customers?

In the age of social media, it can be a battle to have your company found amongst the competition.

With forever-changing algorithms, your posts are not always seen by the people that need the information you are sharing.

That’s why I’m here to talk about the wonders of a company newsletter.

Firstly, the customer will have already shown an interest in what your company has to offer by providing you with their email address. By sending the information direct to their email inbox, there is significantly less competition from other companies in your field.

The content of a newsletter is unlimited, and it is far more informative than other forms of advertising. You can include information such as;

• Products and services
• Offers and discounts
• Reviews and testimonials
• Advice & Tips
• Company news

Not only is a newsletter cost-effective and a great way of promoting your business, but it will also increase traffic to your website and keep your company fresh in the mind of your existing customers, who are then likely to refer you to others.

I recently created a newsletter for a small roofing company and the results were phenomenal, there was so much positive feedback, customers were responding to…